There are a huge number of metrics that allow you to evaluate

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5. The fifth chapter describes the geosocial service Foursquare, and the geolocation trend, whose popularity has been growing, albeit slowly, for several years now, but nevertheless, it has now become a full-fledged marketing tool, especially for such areas of business as HoReCa and a number of others.

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6. The sixth chapter is devoted to evaluation and monitoring. How to find out what people are saying about you, with the help of which tools, opinion monitoring, monitoring social networks and blogs. Evaluation of effectiveness is a very important element, but it is still underestimated. It is still widely believed that in social networks everything is amorphous, abstract. What is difficult to evaluate is what people do in social networks and malaysia consumer email list it is difficult to calculate the impact on business. In fact, as Damir says, promotion in social networks is very well calculated by a variety of criteria, by a variety of parameters. different aspects of interest, readiness to buy, emotions. Accordingly, here it is quite possible to calculate the money earned for certain businesses, for someone it will be the coverage and distribution of materials. This chapter is devoted to how to analyze the impact of the campaign specifically on your business.