A problem interview is a conversation

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B2B UX research has many limitations: there are few respondents, and they do not have full information on how to work with your product (for example, if the service is used by one person, and decisions are made by his manager). In international B2B research, everything is even more complicated. Anna Kononova, head of the Joom research department, talks about how to conduct international UX research in B2B .

about the pains and experiences of your target audience. With its help, you can test the hypothesis about the existence of a market for your startup, learn more about your customers and look at the idea from a different angle. Nikolay Ryaposov, luxembourg consumer email list CEO of Big Skil, told us how to conduct such an interview .



In English:
One way to translate traditional B2C approaches to B2B marketing has been taken by TorchFish co-founder Sue Mizera, who has incorporated behavioral theory into marketing.

Satish Sadasivan, mentor and advisor at EvolveBPM, discusses the B2B decision-making process and finds that it is more like concentric circles than a straight arrow

Why B2B Marketers Should Go to LinkedIn? Infographic by SocialMediaToday.