When traditional methods of attracting personnel do not work, new, more effective traffic channels come to the rescue: contextual and targeted advertising, Avito, special platforms and other lead generation tools.
Sergey Sukhoplyuev, Head of the Traffic Completo Unit , explained how manufacturing companies can use them to obtain leads in the form of specialized specialists. And Yulia Pyankova, Head of the CRM and Integration Unit , explained how to adapt CRM for HR processes and improve the management of current and potential personnel.
Attracting qualified professionals is a challenge that can be overcome
In the context of a personnel shortage, attracting qualified specialists has become a real challenge for many companies: traditional methods of finding employees (advertisements in newspapers and on job sites) are losing their effectiveness, the current workforce is aging, young specialists are moving to megacities, and in general, manufacturing professions are still not considered attractive.
However, as our practice shows, even this italy consumer email list challenge can be overcome if we use modern lead generation technologies, adapting them to HR needs.
The following Internet marketing tools will help you solve the problem of attracting personnel:
contextual advertising (both search and in YAN)
It allows you to show ads to those who are already looking for work in your field. This approach ensures high audience relevance and increases the
Traffic channels for employee search
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