What's next? Connecting people online and offline

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Setting up such a system is cyclical and affects the company's business processes. They need to enter a discount policy, the logic of issuing cards, promo codes or other offers - all this is constantly changing, the system requires adjustments and additional costs for setting up analytics.

Each of the listed schemes has considerable errors, especially when we analyze events related to offline sales. The user may tell the manager not the product article with a unique identifier, but simply the model name. Or choose something iran consumer email list on the website for a month, and then simply go to the terminal in the store, find the product there and punch in a receipt. And nothing can be done about it.

While a person's life on the Internet and their regular life are two different things, there is no ideal scheme for end-to-end analytics. But the line is already thin. Yandex's "Korolev" upgrade is nothing more than another step toward combining a person's offline desires and online actions on different devices into one portrait. Yandex says: "We guess your desires," which actually means "We follow you."

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