A semantic core is a group of search queries that meet two conditions

[nusaiba129]

:

Users can potentially find our site using these queries.
We want users to find our site using these queries.
After collection, we discard non-targeted queries and cluster the remaining queries for further analysis.

Clustering helps organize the content on the site ghana consumer email list so that each category contains similar queries or pages that are related to each other. Each cluster of queries is a separate landing page. However, clustering is a separate big topic that requires deep study and understanding. Here we are talking about the sequence and essence of the stages.

Some queries do not reflect the demand for products, such as "how to adjust a sight" or "how to make a sight with your own hands". We focus on commercial queries such as "buy a sight for hunting or an optical sight".

We process the entire site structure, highlight categories and product names to determine all possible semantic markers. We always use the product names that users search for.

In conditions of tough competition and abundance of options, information requests are a big growth point for eCommerce projects. There is less competition, more demand and, often, more profit. Even when clicking on the “buy” request, only 15-20% of users make a purchase, the rest study the product and offers.

We must catch the user at this moment, answer all their questions, offer the product and sell it to an already warmed-up client. It is important to understand that a person who is not going to change doors will not enter the query: "the most fashionable doors in 2023" or "how are panel doors better than frame doors". Such queries are made by potential clients.