After taking stock of the time that has passed, resting, and implementing the 12 tips for a productive vacation that we gave you, we are ready to start the new year energized and with many new ideas.
During the holidays, we reflect on what we have done in the past year, but another important focus is the goals we set for the current one. In addition to personal goals, goals are an integral part of our work. To keep this in mind, but in a digital aspect, we will remind you of 4 goals that every business should keep in mind for its online presence. And more importantly – how to combine our business goals with social networks to measure the results.
In addition to personal goals, goals are an integral part of our work. To keep this in mind, but in a digital aspect, we will remind you of 4 goals that every business should keep in mind for its online presence.
Goal 1
Increase attention to your brand
If you want to attract attention to yourself, remember that forex data you need to behave appropriately towards your audience. If they know you and are aware of what and how you do, this will be in your favor. Accordingly, there will be a greater opportunity to interact with you, regardless of which channel this happens in. When users know you, the likelihood of them sharing your content or recommending you on social networks is much greater.
And how to measure your online recognition? An interesting tool for this is the Klout platform . The role of Klout is to measure presence and influence in different channels. In Klout, everyone has a rank, and the rank is a reflection of the activities you carry out on the networks and their effectiveness. It varies from 10 to 100 (just for information – Justin Bieber's profile has 100).
Klout can be useful in depth and help you make analyses and predictions going forward. It will give you data about:
Real Reach – how many people have noticed you;
Distribution – how you influence your audience;
Influence of your network – how influential your audience is and how it contributes to you.
To measure the effectiveness of your PR and branding efforts, write everything down in a table, and when it's time for comparisons, this will help you understand where your weaknesses are and what you need to change.
Remember!In addition to personal goals, goals are an integral part of our work. To keep this in mind, but in a digital aspect, we will remind you of 4 goals that every business should keep in mind for its online presence.
Klout is simply an external assessment of your social media presence, not a direct measurement of your business success. It's important to note this distinction because it's a possible way to make a wrong judgment.
Goal 2
Traffic to your website
Have you ever wanted to have more visits to your website? Absolutely. Website traffic is essential, especially if you are doing online commerce. Even if you have the most beautiful and functional website, it will do you no good if there is no traffic (visits). Of course, this is important, but there are many other factors that can contribute to visits.
Besides being an opportunity to buy something from you, traffic to your site is important because it will help drive engagement with your blog content, for example, or click on your social media buttons. It also increases the chances of your posts being shared and recommended.
Measuring traffic coming from social networks can be done through Google Analytics . To analyze visits, use the Google Analytics Social Reports tool.
Goal 3
Loyal visitors to your site
After the importance of traffic comes the time people spend on your site. The more time they spend on your site, the more likely they are to buy something from you. If your audience only visits your site once, you need to change something in your web strategy. It should be aimed at turning them into loyal visitors.
Another important aspect is to understand how many visits it takes, on average, for a user to convert.
A conversion can be a purchase, leaving an email to subscribe to your newsletter, or downloading an e-book – in general, a conversion is the action you want the customer to take before leaving the site.