"I want to expand my audience"
Focus: brand awareness.
KPI: reach, impressions, clicks, likes, reposts, comments, overall audience growth, cost per 1000 impressions.
"I want to increase the conversion of leads into clients"
Focus: quality lead volume.
KPI: total number of potential customers, click rate, germany consumer email list conversion rate, lead converted to sale in %.
"I need to make my small advertising budget work more effectively"
Focus: relevance and effectiveness.
KPI: cost per click, cost per lead, cost per 1000 impressions, ROI/ROAS.
"I want to retain customers and increase revenue"
Focus: Customer re-engagement and expansion (CX).
KPI: engagement rate, click-through rate, revenue, high renewal rate, low churn.