As for advertising contacts from the pharmaceutical category

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Gemius Research
Gemius research provides us with an exceptional picture of the modern digital environment in Ukraine. According to this data, 3 billion potential advertising contacts are generated in digital media every day. This means that consumers can see about 3 billion advertising spots or pages in one day.

Gemius Research

Compared to 2021, the number of these potential contacts has increased by 25%, from two and a half/three billion to 3 billion per day. This significant growth reflects the active increase in internet consumption.

If we consider these figures in the context of the Ukrainian population, which indonesia rcs data ranges from 31 to 42 million, we get an amazing figure: more than 100 potential advertising contacts per day for each consumer on average.

They generated a total of 9 billion contacts in the first six months of 2023. This volume means that the entire Ukrainian population could see advertising from pharmaceutical companies for only three days out of 183 in the first half of the year. This number is especially interesting compared to 2022, when this figure is already eight times higher than the corresponding value.

Over the past year, the number of advertising contacts from the pharmaceutical industry in Ukraine has increased 43 times compared to 2021, indicating a significant increase in activity in this sector in the digital space, even compared to previous war years.