Launch only for keywords that brought conversions

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The hypothesis is relevant with a limited budget. When launching, we use only those phrases that have previously brought applications.

Result: reduction in the cost of an application with a decrease in traffic and the total number of leads.

What you need to consider before implementation:

You need to be prepared for a general decrease belarus consumer email list in traffic to the site, while Yandex algorithms may not learn as well.

There is a risk of cutting off promising keys and phrases that could produce results in the future.

Launching an ad for a quiz
Let's say you've already tried all the available options for quickly refining your landing page, but its conversion is still too low, and the budget and additional time for developing another page have not been allocated.

You can lead users to a quiz. This is a relevant mechanic for many niches, which allows you to warm up the audience, attract the attention of a potential client. The tool allows you to get applications at a lower price.