We are doing creative work

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Once we have discussed our target audience, researched their needs, and formulated our core message, it is time to think about a creative approach to delivering it to grab attention.

I am often asked whether it is possible to create a creative message without involving a large and well-known creative agency? My belief is that yes, it is possible. Usually, there are people in the team who really love business and can be a source of inspiration for writing dozens or hundreds of text options. Together, choose the best one that you like and test it on your target audience to understand how they react, how they understand it, and what associations arise when they perceive it.

To dispel the myths about the high costs of creating creative messages, let me give you an example.

Comfy example

For example, the company "Comfy" has started delivering equipment to greece rcs data absolutely all settlements in Ukraine, even to remote villages. Even with a significant media budget, it is impossible to personally contact every resident of every town.

We use various advertising companies and opportunities to communicate with our customers. For example, with each new delivery to a new location, we post a message that “Comfy” now delivers here and remind you of the possibility of free delivery. This method can be considered a conditionally free channel that can also be used by other companies.