The selection of keywords begins in the following sequence

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Using masks. Look at your website or products and think: "How would we search for this product or service?" As soon as your strength runs out, ask the same question to employees, relatives and friends. Write down all the options.
The exact name of the product ("winter hats", "arbitration lawyer").
Name of product groups (“men’s clothing”, “legal services”).
Articles, brands, models (Apple iPhone 5).
Manufacturer or brand (Adidas).
Synonyms. For example: car = automobile = auto belgium consumer email list . From the point of view of search engines, these are different queries. Especially queries like "on loan", "on credit".
Other parts of speech ("insurance" - "insurer").
Cognate words ("lending").
Abbreviations (VW).
Merger of words ("consumer credit").
Clarifications with and without prepositions (“life insurance”, “mortgage on an apartment”, “car on credit”).
Tails (or Additions). For example: buy, sell, prices, wholesale, etc.