Benefits of Live Shopping as an eCommerce strategy

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Live Shopping is one of the trends that is shaping communication strategies in eCommerce. The rise of live broadcasts on social networks such as YouTube , TikTok, Instagram, Twitch or Facebook makes audiovisual platforms and media one of the tools that online stores can also take advantage of to increase sales.

Today we want you to know the benefits of applying Live Shopping to your eCommerce, as well as some tips that you should keep in mind to get the most out of it. But first we want you to be clear about what Live Shopping is all about . Shall we begin?

What is Live Shopping?
Live Shopping , also sometimes known as Live Streaming eCommerce, consists of nothing more than using live video broadcasts to promote your products. These are not advertisements in the strictest sense, but rather a demonstration or unboxing of products, usually carried out by influencers.

Using Live Shopping to sell involves focusing on certain china number dataset audiences. The goal is to create a natural, non-invasive relationship between the influencer or streamer who recommends or shows how a product works, and the potential buyer.

For example, an online beauty products store can promote its products through a streamer specializing in beauty tips and recommendations, showing the real effect of products such as lipstick, makeup and other similar items.

Live Shopping can be applied in many sectors, so it is a great opportunity to sell your eCommerce products to a broad and segmented audience. It is currently a trend that is exploding in China, where according to the consulting firm McKinsey, more than 13% of brand sales are achieved through Streaming Commerce .

Advantages of Live Shopping for your eCommerce
What are the advantages of applying Live Streaming to your eCommerce? Can live streaming increase sales in your online store? Let's look at some of the most important advantages of using this system or sales format to get more customers for your brand on the Internet.

1. Facilitates the purchasing decision
Streaming Commerce allows you to achieve a goal that is not easily achieved through images or descriptions: it allows you to show your products in action. And not just your products, but always accompanied by the credibility and proximity that comes from a streamer or influencer using or showing them live.

When customers can see the product, the decision to buy increases, since many of the doubts that may arise when we approach a product cold are dispelled. The fact that it is a streaming or live video has greater selling power than if it were a canned video.

2. It allows you to reach larger audiences
Streaming around an interesting topic and personality can allow you to attract many people who had not previously come into contact with your online store. During live broadcasts, a closeness is created between the audience and the streamer, which allows for greater influence over people.

This gives you a reach that social media advertising does not provide, which, while also very useful, lacks the benefits of “live”, where users can interact with the influencer through chat, or even ask questions and concerns that may arise.