“You mean you did?” I asked

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Buyers Control The Process, You Provide Value
Buyers often control the process, but you have the chance to provide them more value than anyone else does. You can reach out to them first. You can initiate the conversation.

As a salesperson, your only real job is to add value and help others. You have the power to provide them with a powerful solution, and creating a true value offer is one way to do that.How to Empower Your Sales Team To Implement Training Content
The sales training session ended almost 45 minutes earlier and the participants were still chatting in small groups around the room. Launching at 8:45 a.m. with regular breaks and a 40-minute lunch, you’d figure they would be high-tailing it out of there at 5 p.m.

It was approaching 5:45 when Kat, the CEO—part of one of those small groups—approached.

“Thanks for coming!” she said. “It’s been a terrific day and our team is really excited about the changes. So am I.”

She continued, “We’d like to meet with you to follow up on a few things. We’re committed to implementing correctly the things we learned today. The team’s drafted a list of things to accomplish and assigned leaders.”


“No, they did it on their own,” was the answer.

Perfect. The team was engaged and was taking control of its education.

Leaders Help Learners Stay Engaged
Often, training participants fall victim to greece telegram data the all-too-common “we learned a lot but didn’t do the stuff we learned” mentality. That was not the case for this team. Why? Because of their leadership and the company culture that having a hands-on leader created.

The difference between participants forgetting everything they’ve learned and actually implementing the training content is having a leader present during the training.

In this case it was the CEO, but it could have been a VP of sales, a sales manager, or the like.

When leaders show up for and participate in training classes, it ups the ante and makes the session even more important to participants. It communicates the message that the training is important and they take it seriously.