Launch via the Campaign Wizard with pay-per-conversion pricing

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This is relevant if you have collected a large enough amount of statistics and all the goals work correctly. Otherwise, you will mistakenly narrow the targeting, which will lead to a drop in coverage. A strong decrease in traffic is fraught with the fact that the Yandex.Direct algorithm will not be trained correctly. Thus, you will not improve the current campaign, but vice versa.

The easiest way to create and launch an ad. Go to Yandex.Direct, and it will offer to use the Campaign Wizard.
All that remains is to choose a goal, but keep in mind that the lower it is in the funnel, the more expensive the payment for performing the target action will be.

Testing this hypothesis is safe in terms of draining the budget. australia consumer email list By selecting "payment for conversion" in the settings, you will pay for the execution of the target action. Even in the absence of leads, such a campaign will bring free traffic. Our experience shows that this period lasts no more than a week - "Yandex" is unlikely to bring users for no reason for longer.

1448_1.png"Campaign Master" simplifies the process of launching an advertising campaign, but does not allow flexible management of the settings.