How to Prioritize When Launching Hypotheses

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Priority depends on the stage of launching advertising campaigns and their scaling:

The primary hypothesis is always A/B testing of creatives. This is an indicator that will allow you to further reduce the cost per click and increase the number of applications.
Testing audience segments:
Here, first of all, we look at the “warmth” of users in a particular segment - the warmer audience is a priority.
Testing by decision makers. We often work with projects where decision makers have different decision making motives in accordance with segments.

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Let's look at one of the projects as an example
Objective: to promote a product for automating work withbrazil telegram data freelance personnel.

Target audience: business owners, accountants, HR specialists of large companies with a large number of freelance specialists. The company has 3 main segments of the target audience, for which different product properties are important.