Why combine primary data and secondary marketing dat

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Secondary data offers a broader view of the market. You can consult large surveys and databases to identify behaviors and trends in the macro and microenvironment that influence your business. Furthermore, as secondary data is comprehensive, it also serves to quantify and segment the market. Marketing can use this information to define the target audience for its strategies, in addition to mapping competitors' performance and market share.

a? Due to their characteristics, primary data and secondary gambling data indonesia user list data Marketing companies play different roles in research and planning. Depending on the research objectives and available resources, the company can opt for one type of research or another. In some cases, research using secondary data is sufficient to answer the questions, without the need to invest in primary data.

In other cases, only primary data can fulfill the research objectives. But the ideal is to combine primary and secondary data to build a broad view of the market and the brand's audiences. In general, secondary data is used to raise hypotheses . This is called exploratory research: you look at comprehensive market data, identify trends, and formulate hypotheses.