But social and search can both be

[fomayof928@mowline]

In her talk, Navah focused on the disconnect between search and social and how we can identify wins through overlapping opportunities in both areas. We, as an industry, tend to be quiet, but there is potential for good in both search and social. Many people who start with one struggle to adapt the principles of engagement for the other: Many people who start with one struggle to adapt the rules of engagement for the other, citing social and search.



B2C and B2B heroes. Nava detailed why you would use one australia phone number list over the other: Social Search. If you need it, quickly. If you need to trust your conversions. If you need a human connection. If you need to know how people think. Allows you to increase the budget.



Budget changes can trigger learning periods. And finally, he explained how we can win by using social and search together: Use comments for content (paid + organic) Let our audience empower each other. Respond to social conversations that don't require login. Audit our UTMs and reports for hidden attribution help. Know when and where your budget can grow.