So when you integrate and have a

[fomayof928@mowline]

Welcome to another episode of Whiteboard Friday. My name is Grace Frohlich, and I'm an SEO consultant at Brainlabs, and today I want to talk about how to integrate SEO and paid search into your marketing strategy. Why you should have a comprehensive search strategy. First, let’s talk about why you should have a comprehensive search strategy.



There are two main goals for integrating channels. The short- uk phone number list goal is to avoid unnecessary costs and have a unified brand messaging. And in the long-term, our goal is to achieve sustainable growth over time. You see, paid search relies on a consistent level of investment to maintain performance, while organic search produces incremental growth over time that doesn't depend on maintaining the same level of investment.



So when you integrate and have a holistic approach, you can invest less while adding value over time. Now, you might be wondering, “Why don’t more of us have a holistic approach?” Well, working together can be a struggle due to some challenges. It’s quite common and not unexpected that people don’t have a full understanding of another channel.