Target audiences for SEO: how to define your strategy?

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It is essential to define the digital target audiences in detail in any SEO web positioning campaign you carry out. We give you the keys to achieve this!

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Identifying and using keywords is at the heart of any SEO campaign. However, having the right keywords will lead to many conversions if you don't understand who they are aimed at: your target audiences.

Keywords alone are not enough to create engaging content for your SEO target audiences. To do so, you vp facility manager email list need to understand their interests, characteristics, and motivations .

The target audience in SEO is the group of people you want to visit your website, your potential customers.

Keyword research is an important part of that process, but there are other tricks you should know to define your digital audience and multiply the effectiveness of your SEO. In this article, I explain what exactly target audiences are and what you should do to define them in your SEO strategy.

Table of Contents
What are target audiences in SEO?
Differences between target audiences and buyer personas
Why are they so important for web positioning?
How to define the target audiences of your SEO campaign?
Start with your website statistics
Identify subgroups in your audiences with subtopics
Send questionnaires to clients and web visitors
Get the most out of demographic data
Spy on your competitors' websites
Use the data offered by social networks
Identify the most common questions
Analyze the results lists of web search engines
Research and identify target keywords
Can we help you define your SEO target audiences?