Amazon continues to optimize the DSSTNE

[whatsappseobd]

Obviously, shopping and browsing activity is essential, but the types of products consumers buy, styles, colors and features are also important. So, what impact does the recommendation system have on business in general? You already know that % of all sales are generated by the recommendation system. Data collected during the shopping experience is analyzed by an open-source artificial intelligence platform known as DSSTNE (pronounced "destination" in English), which not only recommends products but decides in what order to present them. them.

system to promote less popular but more profitable items as car owner data user list part of its recommendations. Netflix The new Netflix feature that allows people to click on a "Play Something" button and watch a movie or series based on their tastes. Source: Marker.Medium Behavioral data powers Netflix's recommendation system, and its complex algorithms suggest content based on millions of viewers.

To expand its services into new regions, Netflix required large amounts of data to feed the recommendation system. But these efforts paid off. According to Neil Hunt, former director of product at Netflix, the recommendation system saves US$ billion per year. Conclusion: Marketing behavioral data continues to evolve with changes in the business environment In short, companies will always need to understand who their customers are and how they behave when purchasing their products.