But, in this sense, recent years have been

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But all these possibilities also have to be seen as a challenge. Let's talk about the preparation you need for success before we dive into the practices of good personalization marketing. What are these points of attention when approaching your client? Here are some important factors to take into account. The way to collect and process data there is no personalized marketing without the use of data and business intelligence — so much so that I'll talk more about this soon.

marked by growing concerns about privacy in the bc data vietnam user list relationship between brands and their customers' sensitive information. Therefore, marketing work is more focused on responsibility in using data that is profitable for the company and, at the same time, useful for the customer. The arrival of the general data protection law (lgpd) created clear guidelines for marketing teams to follow.

You can start using more subtle and easy-to-track data. Google analytics offers a range of insights into the landing pages, behaviors and exits of your visitors on websites and online stores. Social networks also offer relevant metrics for companies that want to understand and encourage engagement with their audience. From there, it becomes easier to gain trust and request the collection of deeper data from their leads and customers, as long as consent and transparency.