Whether you call, email or use social media, people want to work with salespeople they trust. Walk around with them and you'll know what makes them tick.
Useful tip
The key word is “people.” Focus on them and what their lives are like and create messages that resonate with them.
Your leads have needs, concerns, and jobs. Understanding them thoroughly will help you craft the right message.
Regardless of your role, industry, or what your job entails, sending messages with this understanding automatically puts you ahead of your competitors.
You will then need to use the following methods that support your message.
Using the right sales methods
Fortunately (or unfortunately), there are countless sales methods that will help you succeed. Your canadian ceo email list options depend on what you prefer, what your leads prefer, and how you work best.
Choose one of these sales methods for your B2B prospecting and watch your sales pipeline blossom:
LinkedIn – Optimize your profile. As a primary method of B2B prospecting, people will want to know who you are, what you do, and why they should contact you. Using LinkedIn Sales Navigator is a plus.
Nurture your leads . Send your leads a regular message or give them a phone call. Provide them with what they need to make an informed decision. Use the most commonly used channels in B2B: email, LinkedIn, and even Twitter or Reddit (especially in technology). The key is to build trust.
Videos . Get featured on YouTube, Facebook, LinkedIn or anywhere else. People are afraid of spammers and scammers, showing your face helps build trust.
CRM . Managing your contacts is critical for an organization. CRMs like Salesforce and HubSpot allow you to stay organized and track your customers and leads in the process.
Automation . Repetitive tasks aren’t exactly what drives us as humans in general. Using tools that perform parts of your sales process automatically saves you a lot of time and sanity. Try LaGrowthMachine, IFTTT, and Zapier to get started.
Referrals . Follow up with your satisfied customers. Emails or phone calls to check if their needs are being met (and to make sure they are if they aren't) will go a long way to building the relationship. Ask if they know anyone else who could benefit from your product/service as well.
These are the most recommended methods currently that are best for B2B companies.
Try not to get too distracted by all the social media platforms, data management software, and everything else people are telling you you “SHOULD” do.
Simply focus on what works best for you.
Use the right tools
With the right tools, you can do much more than you ever imagined.
These can help you create content, manage your contacts, and save you time and energy.
Here are a few to help you get your B2B prospecting techniques on track:
LaGrowthMachine - Automate some of your sales processes. Implement automations that save you time, engage your contacts, and make selling much easier. Get 3.5x more leads with a system you can set and forget and still hit your sales goals.
HubSpot Sales – This is a cloud-based sales software tool. It offers real-time engagement updates and is useful for managing the sales team.
Prospect.io - A great tool to verify names, titles, contact numbers, and other important data on your email list.
GMass – This Gmail-powered tool helps you create cold email sequences and track email opens, clicks, and responses.
Datanyze - A Chrome extension that is geared towards B2B companies to help them find and connect with potential customers.
Each tool has its own features, prices, pros and cons. You just need one that fits your goals and priorities.
For example, LaGrowthMachine. We offer multi-channel streams, but we also do just email.
In many cases, this will be enough But if you really want to take your prospecting to the next level, go multi-channel!