The audience – Marketing Directors/Brand Directors/CMOs

[Ehsanuls55]

We took 9,000 leads who work as Marketing Managers/Brand Directors/CMOs at large companies and divided them into different groups.

We made sure that the industries were equally distributed.

KPIs – Accepted Connection and Scheduled Calls
We monitor 2 key metrics: The number of connection requests that were accepted and the number of scheduled calls that resulted from them.

This is where most people fail. The number of LinkedIn connection requests accepted is actually a relatively unimportant KPI.

If your goal when sending out LinkedIn connection requests is to generate sales calls with these board members email list leads, then this should be your primary metric, not the acceptance rate.

What did we learn from these tests?

Connection requests accepted by audience A (No LinkedIn Note): 31%
Connection requests accepted by audience B (With honest sales note and message): 29%
Rate of connection requests accepted by audience C (Note with a vague message): 32%
First of all, we observe that the difference between the results of the audiences is not that great.

But let's not stop there.

We are convinced that the acceptance rate is not the KPI to analyze, since it does not define a conversion.

Have you made any calls? Do you have any meetings? Have you closed any deals?

Since LGM is connected to your CRM, we can measure these results from your sales funnel )

We measured the number of scheduled calls to each Linkedin group . As we think, the trend is reversed:

Audience A: 3.77% of scheduled calls.
Public B: 6.62% of scheduled calls.
Public C: 5.10% of scheduled calls.

This proves two things:

Not adding a LinkedIn Note to our LinkedIn connection request caused us to miss out on a lot of opportunities.
By being transparent about our intentions, we get a lot more leads, with 3 more points for audience B in terms of phone meetings arranged. This is the real metric that differentiates a company that is barely surviving from one that is growing.
The LinkedIn Note in our message to Audience B has been a filter.

Only people who were interested in our offer accepted the invitation to connect.

They then took an interest in our other messages and DMs, and finally agreed to have a phone meeting with us.

Everyone wins : You should only talk to leads who are interested in your products/services.

This way, they don't waste your time and you don't waste their time trying to convince them why they want/need to work with you.

And remember: Know your audience.

In this case, we are targeting highly sought-after leads, as they are decision-makers. They receive tons of messages every day and are very conscious of their time.

The sales team in this example told us that they were able to schedule more calls (even with more senior employees) because of the transparency of this approach, which is not common on this social network.

You can already imagine what we suggest doing