Facebook and Google to take drastic

[samiaseo222]

The mere fact of opening this debate already calls into question the role of these agents in the general advertising ecosystem. This move is also a middle ground in the face of the increasingly widespread use of blockers such.

AdBlock Plus, which directly block the visibility of any format if the page has not been previously added to the application's white list. It should be remembered that this company in canada email list particular has received large sums of money for years from major Internet players , including Google itself, to avoid having its advertising blocked. It remains to be seen whether Chrome's native blocker will affect that business.

In the case of Google, the appearance of advertising on videos of jihadists triggered a scandal that led several advertisers to decide to stop using YouTube to display their advertising. Some of them have not returned even after the changes announced by the company to guarantee greater levels of brand safety.

As for Facebook, its latest algorithm changes are aimed at reducing the organic presence of posts from pages, in what is understood as a move to try to tackle the spread of fake news (which also increases the price of its advertising). Its founder defends the idea that users spend less time on the platform, but of higher quality, which in a way is a nod to its five million advertisers.

Both companies are also facing increasing pressure from governments that are taking decisions to combat misinformation or the punishable conduct it triggers, as in the case of the controversial German law that could fine them up to 50 million euros.