Inbound sales boost multicleaners' revenue

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Multicleanersis a company that provides cleaning services, with more than twenty years of experience in the field and a very large portfolio of satisfied customers. They have become experts in the market, expanding their verticals.

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What sets Multicleaners apart from other cleaning companies is the focus on staff training and safety and the damage coverage they offer: many similar companies are not clear about what the service includes and do not anticipate accidents that can be harmful to staff and the client.

The company's growth has been based on strategic relationships and recommendations, but as we all know, it is increasingly difficult to rely solely on these means to continue achieving growth.




A DOUBLE CHALLENGE


Multicleaners began implementing digital initiatives seeking to colombia whatsapp lead expand its prospecting means using paid search as its main medium, which led to a landing page that was not linked to the main domain. Therefore, although it did generate contacts, they were not ideal and did not close clients through digital means. In addition, its marketing efforts were decentralized and generated unstable prospecting that rarely exceeded the return on investment.



The company came to us to implement an Inbound Marketing strategy in which we would regulate prospecting through digital means, increase it and generate more qualified business opportunities that in turn would result in more clients.



The Inbound Marketing strategy we implemented when we started working with them bore fruit and led to their website receiving 21,958 visits and 324 new contacts.



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However, something was missing to complete the perfect cycle: sales. It's not that they didn't close clients, but the success of an inbound marketing strategy transformed the challenge of opening new prospecting channels into achieving greater efficiency in nurturing contacts towards a close and forming solid foundations to increase the closing percentage. In addition to outlining the strategy to generate suitable clients for the company.

For this reason, we proposed to Multicleaners the parallel implementation of an Inbound Sales campaign , in which we focused on ensuring that their sales funnel achieved a higher closing rate, especially in prospects that the company wants to have, taking advantage of the growth in visits and contacts.



CONSULTATIVE APPROACH


TheBuyer PersonaThey had been created at the beginning of the Inbound Marketing strategy but in each strategy that we generate it is very important for us to always start with a planning process and implement an optimization process on a regular basis.