Why implement an inbound marketing strategy in latam?

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Latin America is a potential market for many companies, and it is an area that, due to its characteristics, has many unique issues within a globalized market. This is why when we talk about creating global strategies, such as an Inbound Marketing strategy, questions always arise: Is it appropriate to do Inbound in this market? Do consumers really act according to the trends presented by this methodology? Should my company change the traditional way it has of doing business?

And for this, we decided to cover the points of Why do an Inbound Marketing strategy in Latin America?


1. Latin America is constantly seeking to adapt to global trends:
The days when we could live in a world where Latin American companies competed only against local competitors are over. Today, a company can compete with another company regardless of where it cameroon whatsapp lead is physically located, and it is no longer necessary for global companies to have a multinational and incredibly large structure to do this. Today, a couple of people in a garage in the United States can be a serious and strong competitor for a company with more than 15 years of experience in the Latin market. This is why companies have to adapt to the way in which prospects are being captured, because although we are a few years behind countries like the United States and Europe in terms of trends, they are gradually catching up with us and adapting before it is too late is crucial.

2. We are still in good shape:
Inbound Marketing is a highly effective strategy because it allows us to position ourselves in search engines and gain a place in the minds and searches of potential clients, which is why the time is now. In the US and other countries, competition is so high that today it is practically impossible to win organic search positions on Google, and on the other hand, digital media is already completely saturated. On the other hand, in Latin America, we have the option of being pioneers in this type of strategy and this could be one of the most crucial investments that your company can make, and give you business for many years to come.

3. Distrust is our daily bread:
It is said that only 3% of people trust a marketing person (an advertisement) or a sales person (a sales pitch), and this is a global trend. I would dare to say that due to the conditions of our countries in LATAM, this number could be even lower. This is why Inbound is an ideal channel to provide real, honest and pertinent information to prospects to make a purchase decision, which generates trust and allows companies to retain customers.








There are several benefits of running an Inbound Marketing campaign, however in this article I focused on some specific ones from Latin America. You can also watch this video which talks specifically about Mexico, however in my opinion this also applies to other countries in the region.



Remember that if you want to explore more aboutHow to implement an Inbound strategyIn your company, you canSign up for a consultation with one of our specialistsand we will gladly help you start your journey in one of the most effective strategies for companies in LATAM.