Determine the purpose of your newsletter

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Before launching any email campaign, it's important to understand what your goal is. It could be:

Increase sales: send offers or promotions.
Attracting new customers: newsletters or welcome series.
Retention of existing customers: regular newsletters with news and updates.
Increasing brand awareness: emails with useful content.
For each goal, define what you want to achieve from this campaign. For example, if it's to increase sales, set a goal for a certain percentage increase or number of new customers.

Step 2. Segment your contact base
The effectiveness of email marketing largely depends on how well you segment laos customer email list your base. Divide subscribers into groups based on interests, behavior, or demographics.

Segmentation example:
New subscribers: Send a welcome series of emails with suggestions or instructions for new subscribers.
Regular customers: offer exclusive discounts or new products.
Inactive users: Try to bring them back with special offers or surveys.
The more personalized your email is, the higher the chance of conversion. Use data on purchases, website activity, and previous email opens.

Step 3. Choose a platform for email newsletters
To automate and analyze your results, you'll need an email marketing platform. Here are some popular services: