Use a responsive design

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This is by far the most important thing you can do to rank well in the mobile index.

Responsive sites are essentially 2×1. They rank well on both mobile and desktop devices because the layout changes to fit the screen size.

SEO, SEM, Google, Positioning, First Places, Speaking Digital

Before going any further, I need to make an important clarification: all responsive sites are optimized for mobile devices, but not all mobile-optimized sites are responsive.

Let’s take a look at what “responsive” and “mobile-friendly” mean. Let’s review the finance directors email list following terms:

Responsive: Changes based on the screen size/type of device being used.

Mobile friendly – ​​works the same on all devices.

In other words, a mobile-optimized site will look the same on desktop as it does on mobile devices, but it will be designed exclusively for mobile devices.

Responsive sites, on the other hand, give people the best of both worlds. And that’s why Google recommends implementing a responsive design.

Today, the term “mobile first” is so common that it has become a household word among designers and developers.

In fact, for some people, the term “desktop version” of a website seems old-fashioned, like listening to the Backstreet Boys in 2017.

These days, it’s becoming more common to refer to the “desktop version” as the “non-mobile version” of a site. Why? Because mobile is the standard.

But we still need to cater to the non-mobile population. That's why we use responsive design.

Now let's take a look at responsive design in action.

Previously, we looked at Etsy. Now let’s take a look at how their desktop version compares to their mobile version.

SEO, SEM, Google, Positioning, First Places, Speaking Digital

Cellular:

SEO, SEM, Google, Positioning, First Places, Speaking Digital

In the mobile version, everything becomes more compact, but it is still arguably the same size.

It's like developers took the desktop site and shrunk it down. That's exactly what responsive design is.

Whether you're using a computer, phone, or tablet, you get a great experience and the site changes to fit the device you're using.

If you want to rank really well on Google on your mobile version, you must make your site responsive from now on. You do the work once and enjoy the benefits day after day.

Before continuing, I want to remind you of the features I mentioned at the beginning of this article and give you some tips.



Ease of use on a mobile device
You should make buttons and links easy to click
Site speed plays a vital role in your mobile performance.
No interstitial pop-ups. Google has been cracking down on a certain type of mobile pop-up called interstitials.
As I said before, responsive design is the #1 factor that can help you rank better with the mobile index. But your overall website design should be impressive too.

It's worth it to do the work today so you can rank better tomorrow.