Spread the word about the draw: let everyone know

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After closing the points collected in the previous sections, it is time to launch the raffle. And although its success will depend fundamentally on the previous strategy, launching it at the right time and giving it publicity on the appropriate channels can help increase its reach .

To find out when your community will have the communication directors email lists most impact, you just need to analyse when it is most active. There is always a day of the week when more people are connected to your networks at the same time, but there is also a specific time of day.

Even if the giveaway is only active on a selection of your social networks, it is recommended to use the rest of the profiles to spread the word. Any channel is good for generating traffic to the promotional dynamic, including those external to your own profiles : email marketing to your database, news on the corporate website, physical posters...

If your budget allows, it can also be a good option to promote the giveaway through collaboration with influencers , who will promote the campaign among their followers , or by investing in advertising on the social networks in which you can participate.

Document must identify the organizer, include a section that provides information on the processing of data collected from participants, or detail whether there is any type of exclusion from participation (for example, employees of the brand and family members). This document must also reflect that the draw complies with the regulations of the corresponding region or country and with the rules of the social network or networks on which it will be held.