Points to note about 1to1 marketing

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1. Design multiple scenarios
Because 1to1 marketing aims to provide an approach that is tailored to each individual customer, it is necessary to design a scenario that anticipates the path that a customer will take when making a purchase .

With the spread of the Internet, marketing is rich people database conducted in response to the diversification of customers' consumption behavior, values, lifestyles, and other factors, so it is a good idea to prepare multiple scenario designs.

2. Handling of Information
One-to-one marketing is about approaching each customer based on their needs, based on data such as their purchase and browsing history, preferences, hobbies, etc. Therefore, the content of the approach is often personalized, and great care must be taken when handling personal information, both in collecting information and in making proposals .

And make sure you get consent beforehand for any use of their personal data and tracking of their behavior on your site.