Cover the topic in its entirety

[Ehsanuls55]

Google wants to rank the most relevant and useful result on the first page, so your post needs to show that it deserves a place there.

How do you do this?

Covering all the things searchers want to know and expect to see.

Search intent is one aspect of this process. But analyzing the three Cs only gives you a high-level overview of intent. To better understand what your content should cover, you need to dig deeper by analyzing relevant, top-ranking pages—that is, pages that are similar to the one you’re going to create.

If you are creating a list about the best wireless earphones, then you should not take references from chief vice president marketing officer email list e-commerce category pages or landing pages.

That being said, I'll show you how to fully cover a topic.

Find common subtitles

Subheadings provide quick insight into what searchers are asking, especially if the same or similar subheadings are found on higher-ranking pages.

So, if you look at the top results for “best wireless earbuds,” you’ll see that, unsurprisingly, they all mention Apple’s AirPods Pro.
That probably means the AirPods should be on your shortlist for consideration. Other products that should be on your list include these:

Sony WF-1000XM4
Bose QuietComfort Headphones
One of the Jabra Elites (3, 75t, 85t)
A quick way to see all the subheadings in a post is to install Ahrefs’ SEO toolbar and use the free content report.
Of course, if you vehemently disagree with any of the selections on the top-ranking pages, don’t include them. Take this as inspiration: you should, at the very least, check out and test these products and see if they’re worth including.