Time, resources and stress come into play when you start creating a campaign as a direct sales strategy in the online market. The need to stand out is ever greater, but this does not mean that you should wear yourself out on multi-million dollar ideas.
Today I'm going to show you how to create a simple strategy by analyzing the social chief of vp and training email lists media campaign of the organic products brand Four Sigmatic .
Come with me to take a look...
Simple strategy, big profits
Look at the following image:
box 1
It looks pretty simple, doesn't it? It's an open box full of Four Sigmatic products . Coffee, cocoa, protein, creamers, and more, but the results that this photo yielded for the business were very, very good.
Look at the data:
ROI : The campaign had a return on investment of $1,87.00 for every $1 spent on the system.
Campaign investment : $82,984.00 was invested. This value is generated in the costs per click (CPC), for example.
Purchases: A total of 590 purchases were made.
Clicks: 11,116 people visited the website.
Sales: Total sales were $155,180.00
What do these data say?
You're probably wondering now how important this is for your business. Let me explain. These results are relevant for two reasons:
Customer acquisition: Campaigns like this, with a more natural and organic context, generate customers who visit the website for the first time and for that reason alone, it is successful. Because once you have the prospect on your page, the probability of them returning on more occasions and, ultimately, buying from you increases.
Attention of the public: The key is to be able to attract users. As you can see, you don't always have to invest astronomical amounts of money in very elaborate campaigns. You can keep it simple and use an attractive image or graphics, with which users identify or that give them a sense of the realness of the product.
Think carefully about what you want to achieve and plan your strategy towards it.
Look at the example again, it's a photo that was taken with a phone, but that made a very good profit and has also been maintained over time. The idea is that people remain sensitive to the content every time they see the image or video you're going to use. That they like it and it generates trust.
So, if you have been looking for ideas to sell more in your business, don't waste this simple sales strategy and gain momentum on social media.
Learn how to create a Campaign as an effective Direct Sales strategy with this example!
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