What are the direct marketing strategies?

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The sequence and nature of actions aimed at establishing a connection with the client and receiving a response from him form the general strategy of the direct promotion method.

Marketing communications are planned in such a way that five main tasks are solved:

attracting the client's attention with an offer,

selection of an appropriate information austria mobile phone numbers database transfer tool,

developing a communication strategy,

planning the order of events,

customer service .

The style of a profitable offer, the techniques of the style and impact that it contains , largely determine the success or failure of the entire event . The offer must take into account all the main points of the relationship with the client and the impact on him: the economic or non-economic benefit of the buyer of the goods, the option and method of payment, delivery, showing the possibility of a problem-free and easy response to the seller.

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Offer transmission tools, or information delivery means , are inextricably linked elements of direct marketing. Methods of delivering information are determined taking into account the frequency of repetition, memorability and quality of the information flow. At the same time, both the transmission means and the text of the message must be selected so that they meet the needs of the customer and help achieve the company's goals.

Customer service also plays an important role throughout the entire advertising campaign and subsequent interaction with customers. Success is impossible with product delivery failures, constant consumer complaints, non-compliance with warranty obligations, or periodic product returns.

Evaluation of direct marketing is also important, since the use of direct methods cannot be done without a preliminary analysis of the results of the event, which examines profitability, the target audience sector, and the probable percentage of response in the form of closed transactions (completed purchases).

Profitability analysis involves assessing the ratio of expenses to potential revenues. For managers using direct marketing, it is important not only whether information reaches the target audience in the required volume and within the required time frame, but also how successful their offer is with buyers.

Direct marketing communications are developed according to three existing concepts.

The separate concept involves the use of a separate marketing tool, different from the traditional method of product promotion.

An integrated concept – direct marketing is an independent element of the system of promotion tools, or marketing mix.

The functional concept implies direct technology only in the form of a manifestation of communications based on the use of independent tools for promoting products.