The home page is the most important part of a website!” This is the phrase that best explains what the home page is.
But, in a more complete definition, it is the home page associated with a domain . For example, when the user types www.websitename.com.br.
Therefore, this page is the gateway, allowing the visitor to be directed to other areas, such as the blog, product page, company history and contacts.
Its objective is to attract the user, encourage engagement and, of course, make a good first impression about the company, establishing the brand in the market in which it operates.
In a real-world analogy, the home page is the storefront. Upon seeing it, the customer decides whether to go in to check details or not. The same happens on any business website.
Why have a good home page?
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Brazilian citizens' access to the internet is growing. According to the TIC Domicílios 2023 table , produced by Cetic.br, 84% of the Brazilian population had access to the internet. This represents 156 million people .
But, just as important as the number of people with access is the influence that the internet has on the decisions made.
For a long time, decisions were linear. But today, consumers ivory coast whatsapp data are bombarded with information and influences, especially in the digital environment.
Therefore, companies increasingly need to ensure their digital presence, as well as adopt behavioral triggers to capture the attention of their target audience.
Specifically for B2B companies, having an institutional website is one of the best ways to promote the brand, products, services and information.
But just as important as having a website is having a landing page that captures attention.
To achieve this, some elements that help capture the persona's interest, preventing them from leaving after just a few seconds, are essential.
In addition to containing a brief presentation of the segment of activity, the links to the “About us”, “Contact” and “Products/Services” tabs must be clearly visible and easy to locate.
So, in summary, your business website landing page should be designed to:
Present the company;
Demonstrate business values;
Generate leads;
Strengthen identity;
Captivate the persona;
Quickly show what the business does.
How to create a good home page for your company?
“First impressions are lasting impressions!” You’ve probably heard this popular saying before. When it comes to the home pages of an institutional website, this is absolutely true!
Without an informative and visually appealing home page, the user will be less inclined to continue.
Therefore, the company must make the visitor click and continue on the website. But how? Check out some tips.
Use e abuse do SEO
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All information should follow SEO, that is, Search Engine Optimization. This will help a website increase:
Organic traffic volume;
Number of leads;
Sales;
Local traffic;
Online presence.
Therefore, it is essential to include SEO elements in your website strategy, such as:
Keywords ;
Meta-description, which appears on the search engine results page (SERP), making the website findable;
Page titles, which help tell search engines what the content is about.
It is important to note that SEO is an ongoing process that is always improving. Therefore, it is necessary to always analyze the indicators.
Therefore, with a good marketing and SEO strategy, the company can be found by more visitors. This way, the chances of appearing in the first results of the SERPs increase .