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Two of the studies in our literature list showed that engaging content on social media increases the likelihood of a brand being remembered later ( source ). The fact that potential customers know about a brand in turn increases the likelihood of a purchase ( source ) .

Another reason why content marketing works effectively is that pop-up and ad blockers have become standard in many browsers. This means that advertisers have to find new and alternative ways to reach out. In addition, many people have even started to automatically filter out ads and commercials where they appear in everyday life. Content mauritius email list marketing works because it hits us via an interest or need that we are trying to meet, and it is therefore not perceived as advertising and ignored to the same extent.

Third, it is obvious that many companies solve problems for their potential customers. Often it is information or resources that are given away for free. This creates goodwill with the person whose problem is solved.

Namely that content marketing addresses a limited target group that is selected through data analysis and implementation of personas. The better you hit your target group with your marketing, the better use it is of the company's resources.