Many aspiring businessmen believe that sales of goods will be huge immediately after launch. After all, they offer excellent quality products, and such goods, as is known, "sell themselves", without investments in advertising and efforts from the manager. However, it is worth considering a number of features of doing business and not making particularly fatal mistakes.
Ignore sales when starting a business
A common mistake in business planning is to think about implementation not before organizing a business, but after raw materials have been purchased, production has been launched, and the company office has been opened.
Over time, expenses increase facebook database and accumulate, and the slowly growing sales volume at the launch stage is not able to cover them. If sales over a long period of time do not reach the required minimum to cover all current costs, the business has to be closed due to unprofitability.
Before you launch your product on the market, decide two important questions for yourself:
what implementation model will you use;
what tools will you use to organize sales.
In this case, tools mean correctly selected product distribution channels, a carefully thought-out marketing strategy and an advertising campaign.
Case: VT-metall
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Not taking into account consumer needs when releasing products
A common situation is when a business is organized based on what its founder has: professional skills and high qualifications in a certain field, access to inexpensive purchases, availability of some resources or materials. It is important to ask questions at the time of planning your future activities about how popular and useful for consumers the goods or services you are going to offer them will be.
Often, the value of a product seems clearer to a supplier, since it solves a specific problem. As a result, a businessman fails to stand out from competitors or convey the value of his product or service to consumers. It also happens that the product offered by a supplier can solve a problem for potential buyers, but they are used to solving it in a different way - in this case, it is extremely difficult to form such a need.
Before you offer a particular product or service to your future customers, clearly define its value and benefits for them to be sure that consumers will be willing to pay money to purchase your product.
Selling without studying your target audience (TA)
One of the most common mistakes of beginning businessmen is a vague definition of their target audience. In order to select distribution channels, plan marketing campaigns and advertising campaigns, and correctly convey the value of products to customers, the target audience must be identified as accurately and in detail as possible.
Different people buy the same products for different reasons. Segment your target audience: identify all possible motives for buying your products and divide potential buyers into subgroups based on them. For each, define a portrait of a typical consumer.
Selling without knowing your target audience
Segmentation allows you to carry out marketing and advertising communications with clients in a more targeted and personalized manner, that is, to convey the value of your product in a language understandable to the target audience.