What benefits does User Generated Content have for brands?

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When it comes to positive reviews , UGC is very effective because it creates a sense of spontaneity and authenticity that a brand will almost never achieve with its own content, but that is a two-way street. In the case of negative reviews , UGC can lead to major reputation crises and leave a brand damaged.

This time we are going to focus on the canadian cto cio email list positive side. When the brand is able to give value to those contents generated by third parties (always asking for permission), the advantages of User Generated Content are obvious:

Improving brand image . As we said, we tend to believe independent third parties rather than companies trying to sell us their products and services. We consider these to be genuine and spontaneous opinions. In this way, UGC can help improve user identification, trust and commitment to brands.
Cost-effectiveness . Creating content from scratch is a significant effort for any company. UGC is cheaper (and more effective) than other marketing strategies.
SEO positioning . UGC also improves search engine positioning and brand visibility in online environments.
Audience insight . Brands can leverage User Generated Content to better understand their customers and target audiences.
Building a community around your brand . UGC encourages customer engagement and interaction, which can help brands build more active user communities.