Quantitative analysis deals with a variety of numerical data. Looking at numbers vaguely won't tell you what they mean. Read the data while forming hypotheses, and analyze while verifying questions such as "why are these numbers like this?" and "why are the results lower than expected?"
In addition, when implementing improvement measures, we recommend that you keep a written record of the hypothesis on which the improvement was based. If you keep a record of your hypothesis, such as "I thought this, so I improved it like this," you can check whether it actually happened when you verify the effects later. If the results philippines telegram phone number list are as expected, aim for further improvement or start improving another issue. If the results are not as expected, the hypothesis may have been incorrect, so you should look for other improvement measures.
Conduct qualitative analysis to dig deeper into the data
Quantitative analysis allows you to objectively analyze a situation based on numerical data, but you can only formulate hypotheses about "why it happened." Qualitative analysis can make up for this weakness.
Qualitative analysis is an analytical method to explore customers' true feelings and psychology through user interviews and open-ended questionnaires. By clarifying issues through quantitative analysis and investigating why they occurred through qualitative analysis, it is possible to dig deeper into the data and use it to come up with concrete improvement measures. Use qualitative analysis appropriately to analyze data in order to understand the psychological state of customers, which cannot be expressed in numbers.
Understand quantitative analysis methods and apply them to marketing
We have explained that there are various methods of quantitative analysis. Since the objects that can be analyzed and the measures that can be used vary, it is important to understand each method well and use it in your marketing.