Browser (web) push notifications

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Push notifications_browser

Such notifications can be sent to a PC or Android device if Google Chrome was installed on them from the resource where the user subscribed to the mailing list. Web push notifications are not supported by devices running iOS.

Many Web-push notification services have been developed to set up sending such messages. These services do not charge for their services.

You won't have to pay for the number of messages taiyuan mobile phone numbers database or subscribers. This service is free, and the cost of sending SMS is borne by the operators. You may have to pay for the services of intermediaries, the level of comfort, and the processing of statistical data. But these costs will be small.

As the number of subscribers increases, their size will decrease. If you need to send about a million messages every hour, the costs can amount to several thousand rubles, but it is worth it.

Sending 100 thousand push notifications per day creates a small load on the server. GCM allows sending 5-7 thousand messages per second. However, many services estimate their services at 1000 rubles per month.

Sending push notifications of all types with PushAll is absolutely free. At the same time, the service does not limit its users in anything.

Who can benefit from sending push notifications?
Advertising.

As a rule, the main purpose of sending push notifications is advertising. After forming a user database, we send them information about our products/services, offering to purchase them.

Here is an obvious advantage for the user, as there is no need for additional actions. By clicking on the link, he can immediately place an order.

Visitor retention.

This is an integral part of content marketing. You want users to spend a long time on your site so that they come back often. If you send out “push” notifications about new materials, you can improve user factors with high efficiency.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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Often, clients are sent notifications not about updated content, but about a new version of a service (application, etc.).

Online streams and webinars.

Push notifications can be used to notify that a broadcast has started. Email or SMS messages can only provide preliminary information about an event.

Stages of purchase.

"Pushes" make order processing in online stores faster. The customer is instantly notified of the order status, while the store itself does not spend money on sending notifications.

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Of course, the ideal option is to send push notifications, as well as SMS, emails. In this case, it is better to set aside a strictly defined time for viewing push messages.

Notifications about activity in applications and social networks.

Modern thematic sites quite often practice sending such messages. Many people receive notifications from VK on their phones or notifications that “energy has been restored” in a game application. All this is push technology. Such tools help increase user activity and, accordingly, achieve their goals.

Statistics.

The current exchange rate, stock prices on the stock exchange and other similar information are an integral part of work for many people. The provision of this information must be prompt.

If you provide users with relevant data in a timely manner, you are guaranteed good behavioral factors.

It is worth mentioning that the first to use Push Notification technology after its launch was the PointCast network, which specialized in stock market activities.

Media.

News sites can succeed by promptly publishing hot topics from around the world. That's why many media outlets use push notifications to send out the top news.

"Lightning" sends users such large resources as the New York Times, CNN, etc. Most of them are presented in the Safari browser, since Chrome began using push technology only in 2015.