In order to understand the psychology and behavioral background of customers and users and apply it to marketing, it is important to understand the overview and methods of qualitative analysis.
Here we will explain the overview of qualitative analysis, typical analytical methods, and the advantages and disadvantages of qualitative analysis.
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table of contents
What is qualitative analysis?
Main methods of qualitative analysis
A framework for qualitative analysis
Benefits of qualitative analysis
Disadvantages of qualitative analysis
Make up for quantitative shortcomings with qualitative analysis
Qualitative analysis refers to a method of analysis oman telegram phone number listbased on qualitative data. While quantitative analysis is based on numerical data such as access analysis and sales performance, qualitative analysis interprets user psychology from data that cannot be expressed in numbers, such as interviews, word of mouth, and observation of user behavior. Simply put, qualitative analysis is the analysis of "why something happened."
For example, we interview users to hear their honest opinions about the product, asking questions such as "How did you feel at the time?" and "Why did you think that?" to draw out the users' hidden thoughts, needs, and true feelings. Based on that, we consider specific improvement measures that are in line with the users' needs and psychology.