What goals should you set when analyzing conversions?

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We recommend that you first analyze whether your current target is correct before making improvements. How to improve conversions via inside sales This is a method to improve the number of conversions via inside sales. Inside sales is not a sales method that involves visiting the other party like field sales, but a sales method that involves connecting potential customers who already have contact with you to a business negotiation via email or phone. The final conversion metric is Obtaining business appointments Handover of users to field sales However, conversion points can be further broken down.


<Examples of inside sales conversion points> Email opening mexico telegram phone number list Number of clicks on links in emails Receiving a call Check the above and make improvements. For example, if the email open rate is low, try coming up with multiple title ideas that are more likely to be clicked. In this case, we recommend that you test under as many conditions as possible. Send on the same day/time Prepare multiple similar content and conduct tests without making major changes to the content.


Make sure the target users are as similar as possible By meeting a certain number of conditions, such as those above, it becomes easier to analyze "titles that are likely to be clicked on." Improving your conversion rate will lead to more conversions It is important to look at the conversion rate as well as the number of conversions. This is because the results will change significantly after implementing improvement measures. For example, let's say you are implementing multiple measures as shown below and are trying to improve the number of conversions.