The marketer is not tied to a place in any way
A freelance specialist can live anywhere: on the ocean coast or in the capital city – the financial result will not depend on the location in any way! The main condition is the availability of a stable Internet connection, since 90% of the time will have to be spent not just on the computer, but on the Internet.
Opportunity to start your own business
Developing as a PR specialist, you engineer database can pick up worthwhile ideas. No, this is not banal plagiarism at all - this is a re-evaluation of hypotheses and products that have not yet been (in your opinion) appreciated by the market. If you have mastered advertising mechanics (primarily on the Internet), and also have a worthwhile idea regarding a promising product, then you can try working... directly for yourself.
That is, we are talking about starting your own business, where organizing PR campaigns will no longer be a product that you sell, but a means of your own production. Promising!
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Training and employment of an advertising specialist
Professional advertising and public relations specialists are trained by industry colleges and all sorts of institutes where the word "Design" is present in the name. This direction is characterized by a narrow focus: advertising photography, advertising design, etc. The most popular educational institution in this field, which has established itself in the eyes of the public, is the London College of Printing, LCP (London College of Printing). It graduates not only professional advertisers, but also bachelors in marketing.
It has been possible to become a professional, certified advertising specialist in Russia since 1995. Three types of higher and specialized educational institutions clearly specialize in this:
Special: International Institute of Advertising; Higher School of Advertising; Institute of Design and Advertising.
There are more than 70 PR departments operating in a number of higher education institutions.
Also, in universities of various specializations, there are a number of departments specializing in the study of advertising activities: journalism, commerce, publishing. However, they specialize in the PR profile in senior courses.
Training and employment of an advertising specialist
The State Standard established the procedure for training in this area. Thus, during the first two years, students study general education subjects, which, however, are related to PR:
basic aspects of advertising activities;
marketing;
Fundamentals of Management;
rhetoric and business communication;
cultural studies.
Considering that a competent advertising and marketing specialist must be a well-rounded individual, studying these subjects is definitely beneficial for students. Narrowly focused disciplines are introduced starting from the 3rd year, when the educational foundation has already been laid. Here, there is an in-depth study of marketing, management and the basics of programming.
The areas of employment for graduates can be very different:
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Mass media (TV and Internet channels, press, radio stations and other information institutions).
Advertising agencies.
Government agencies specializing in regulating the PR market and public relations.
However, one should not think that after graduating from a university, even the most prestigious one, the graduate will have prospects for employment in large companies in middle and senior positions.
Advertising is a field where you need to achieve specific results, which are also quite measurable. So, usually, people don’t get hired for such positions by connections (with illiterate management, the PR department can easily collapse). In order to become a manager, you need work experience and a significant amount of results.