[Step 3] Create the overall structure Once the theme has been decided, you will then decide on the overall flow of the white paper. Create a story that includes the information your target audience wants to know and will encourage them to take action after reading the white paper. What you need to keep in mind at this time is to develop the content from the perspective of your target audience. As an example, our "Owned Media Support Materials" include the following content: What is owned media? Points that can stumble when managing owned media Nile's owned media support process Actual support provided Reference: "Owned Media Support" Service Materials Download Form (Nile's SEO Consulting Office) This white paper first touches on the points to be aware of when launching and operating an owned media, and then goes on to propose operational support, allowing companies to see the solutions to the problems as something that applies to their own company.
[Step 4] Create according to the process Now we are lebanon telegram phone number list ready to begin the process of creating the white paper. A white paper can be several pages long, but typically it is between 20 and 30 pages long. The process for creating a white paper is as follows: Decide on a title for the document that makes the content clear at a glance Decide the content to be published on each page according to the structure. Decide the overall tone and design of each page Write, illustrate, and chart White papers should not be text-based like article content, but rather should use illustrations and charts to communicate clearly.
Therefore, the skills to design the documents themselves are essential. Also, since documents with too much text are difficult to read, writing skills that convey the intent as succinctly as possible are also required. If you think creating a white paper might be difficult, don't worry. The following article provides a detailed explanation of how to write a white paper, so if you're interested in the technical aspects, be sure to read it. Also check out this article A complete guide to creating a white paper! Introducing know-how to make it successful We also have a video explaining how to create a white paper! 4 points to creating a white paper that resonates with your customers I have explained the steps for creating a white paper, but if you are going to create one, you want to create a document that will resonate with your customers.