"B2B Marketing: Key Features, Promotion Channels"

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Serious companies working with large customers with a complex decision-making model provide each key client with their own manager. This makes cooperation more effective and has a positive effect on business development.

If companies work mainly with representatives of small and medium businesses, then the question of whether to assign a client their own manager is considered separately in each specific case. Here, much depends not only on economic feasibility, but also on operational efficiency.

Some companies prefer not to assign a argentina mobile phone numbers database manager to each client, but to go the route of automating business processes. These companies use a methodology called Account Based Marketing (ABM), the main task of which is to personalize relationships with customers.

ABM, based on continuous feedback analysis, automatically implements all necessary processes related to demand generation and lead generation, service and communications. Companies using this method of work have to reconsider their position regarding the number and competence of managers.

But no matter how automated the process of communication with customers is, the work of managers is still in demand. In the B2B sector, you can’t do without personal relationships, which even the smartest machines are not capable of. The main thing is to find the right balance between automation and a personal approach to sales and customer retention.

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Client training
If the customer's representatives are well versed in the offered product, they become more loyal to the company and make purchases for larger amounts.

Often, a profitable deal can fall through simply because the customer did not understand and therefore did not accept the solution proposed by the company. This problem arises especially often when it comes to innovative proposals.

The situation can be corrected and the client retained if the employees working for the customer are provided with electronic manuals, a course of lectures, several webinars or trainings are held for the staff. The efforts spent on this will not be in vain, they will become the key to long-term relations and client loyalty.