5 SEO tips to better position your blog post on Google

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Fizzing 360°
Digital Marketing , Posts About Website Optimization – SEO
The Internet has opened up a space for everyone to be heard and read. Over time, blogs were created. The large amount of information published has transformed the virtual space into a competition for views. More than that, the ideal is to attract the reader's attention and, in fact, be read.

With this goal in mind, tools have been created to provide greater visibility to the texts of content creators, whether individuals or companies. One of these mechanisms is SEO , a set of important techniques for those who produce texts in postblog format. Check out 5 essential tips to have your material positioned at the top of search results!

What is SEO?
Quick access to information is constantly evolving. If, in the past, people searched and didn't find exactly what they were looking for, today, that is no longer the case. With the search field becoming fusion database and more segmented, methods have been created so that the user has no difficulty in obtaining the result they are looking for on the web. When someone clicks on one of the organic results, those that have not been paid to be there, the platform understands, through algorithms, that the person wants to know about that subject and that it is interesting.

How relevant content can be is exactly what SEO , which stands for Search Engine Optimization, is all about. Translated into Portuguese as search engine optimization, SEO is a set of optimization strategies and techniques for websites, web pages and blogs. The main objective is to achieve important organic rankings in search engines, promoting good traffic to a blog , for example.

For search engines, especially Google , to be sure that a blog's texts have the best answer to what people are searching for, it is necessary to have the best content, authority in the market and provide ease of use. This way, it will be at the top of the results page, or SERP, which stands for Search Engine Results Page.

5 SEO tips
With a focus on Google ranking, SEO has several digital marketing strategies . Want to know some of the main ones? Follow 5 tips below!

1. Use the ideal keyword
The keyword is the way in which the user writes what he wants to search for. According to the words he enters in the search engine, the results will be directed, as well as the order in which they will appear.

Knowing how to choose and use the right keyword for your text is essential. It is through this keyword that an SEO article can be well indexed on search engines. It needs to have search volume and be associated with your persona.

SEO - Google Trends
Google Trends
2. Create an attractive title and meta description
The title is the first component of the text that the reader will see. If it is not captivating, the user will not even give you the pleasure of clicking on the link to your page. The same goes for the meta description, that brief definition of your content that appears in search results along with the title and URL. It must grab the person's attention and be persuasive. Both the title and the description are decisive for the click-through rate.