When you report on individual keywords, you mostly show them in isolation, but when you report using visibility growth, overall keyword trends, and average positions, you end up getting a better overview.
Again, you can use the Position Tracking report to view and report on all of this information.
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Let’s see what you can take from this data and why it makes sense to use it as metrics in your report:
Visibility helps highlight the overall trend of your site's potential traffic , while estimated traffic shows how much traffic you can expect from organic search. This is a great overview, but it should be chinese overseas america phone number list supplemented with data from Google Analytics.
What's interesting here is the average position , because it can be used to show how your site ranks on the SERPs for all keywords: it's a high-level metric.
But to really show the impact, highlight the keywords and ranking distribution sections . They give a great overview of not only how many keywords you’re ranking for in different position sets, but also how the distribution has changed over time.
Where possible, try to supplement capture metrics with trends and period-to-period changes, as this is usually the best way to demonstrate impact over time.
with the Position Tracking tool.