Set your target audience and goals

[shaownhasan]

Case studies Product introduction/service comparison Seminar and exhibition reports For example, if you want to increase the number of detailed inquiries about your product, we recommend preparing a white paper with case studies. By showing companies that have actually implemented your product how things changed before and after implementation, users can imagine the specific effects they will see after implementing your product. Phase 4: Comparison and Consideration Users in the comparison and consideration stage are those who have already decided to introduce a product or service and are in the final stages of selection.


For this type, we recommend a white paper that saudi arabia telegram data introduces products and compares services. While presenting products that are suitable for the issues or problems you want to solve, you should also summarize their advantages and disadvantages so that users can easily make a decision. At this point, it would be a good idea to also provide detailed information about how to address the shortcomings so that users can adopt the solution with confidence. How to create a white paper To create a white paper, follow these steps: Decide on your target Decide on a theme Decide on the volume Decide on the configuration Create a sentence Incorporating it into the design It is important to clarify the target audience of your white paper beforehand.


By defining the target audience, you can create content that is more suited to them. For example, you might decide on the following items: age post Company size industry Issues and needs If you are unable to grasp your target's challenges and needs, it is recommended that you ask your sales representative "What specific challenges are the customers facing?" For more information on the specific structure of a white paper and points to consider when creating one, please refer to the article below.