Develop design thinking

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What other opportunities can be used? For example, if there is market oversaturation, you can play with the product functionality: remove the features that are not needed by a certain group of clients and add new ones.

When there are really a lot of offers, you need to look for ways to do the same task with less expense. In America, the leader in the movie and game rental market for a long time was the Blockbuster store, interaction with which was not easy: there was a minimum rental period for customers and a complex loyalty system. The company had to constantly buy discs with new releases, since they were in the greatest demand. The payback period was high (6-8 viewings).

It's amazing how easily a small company list of mobile phone numbers database called Redbox coped with such a giant. Its creators approached the task in an unconventional way. They didn't rent large areas, didn't hire employees, and didn't set up complicated rules. Redbox simply installed convenient terminals with disks near large supermarkets, in places with high traffic. The film could be rented for a period of one day.

Blockbuster tried to copy the idea of ​​competitors and install similar terminals, only changing their design, but the initiative did not bring success. In addition, Netflix did even more to simplify "oversaturated" markets and remove restrictions.

A breakthrough product can create value for the customer. Carnegie Mellon University professor Jonathan Kagan introduced a definition according to which a breakthrough product is characterized by a high level of design and technology. The importance of such a product for the development of a company is that it maintains high consumer value over a long period of time.

When creating a breakthrough product, so-called design thinking is necessary – a method that allows you to find creative ideas for producing goods and running a business in a mass of ordinary things.

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In order for a breakthrough product to be truly in demand, manufacturers must focus on customers and put themselves in their shoes. Understanding the needs and desires of the audience, a company can offer a product that will satisfy them in the best possible way. Accordingly, the demand for such a product will be high, which will contribute to the formation of customer value.

How to Create Value for Your Customer with Email Marketing: 7 Key Ways
Serious companies aimed at long-term and productive cooperation with clients are always looking for ways to establish trusting relationships with the audience. And here, values ​​come to the rescue, not limited only to the quality of goods and services. In addition, the company can offer clients a polite attitude, a sense of confidence and reliability, positive emotions, which together form the impression of interaction. There are several methods that will help present values ​​to clients through email newsletters.

Motivational programs
There are three popular types of motivational programs:

discounts related to date and season, or tied to the purchase amount;

special offers;

demo access.

The effectiveness of demo access is confirmed by the fact that about 20 percent of clients purchase