With automation, you can set follow-up responses based on depth and breadth of user interaction in addition to standard reaction mechanisms of landing page triggers and calls-to-action. One of the most beautiful assets marketing automation provides is, of course, lead nurturing. But, did you know that they can help with multi-channel lead nurturing? Successful multi-channel lead nurturing takes into account direct sales outreach along with marketing automation, email marketing, dynamic website content, social media, and paid remarketing/re-targeting.
Bringing together information from gambling data mexico multiple channels allows you to better learn your prospect’s behaviors and interests. Then, you can turn around and use that information to send them emails, calls, or even direct mail with personalized content – think white papers, email newsletters, special deals and offers, etc. Pulse it out one of my favorite tongue-in-cheek lines comes from, of all places, the movie beaches: “but enough about me, let’s talk about you…what do you think of me?” I love how it showcases people’s innate desire to be known.
Your prospect wants to be known and so do you. Not everything needs to be cloak and dagger with scouring analytics and tracking user interactions. Take the guesswork out of customization with quick pulse surveys. List a few options and ask what they’d like more information on or what interests them. This is a very straightforward way to let your leads know you care about them and want to best serve their needs.