It shows the number of people who have stopped cooperating with the company. It is very important to track this indicator, as it indicates that the product has ceased to be attractive to consumers. In this case, it is necessary to understand the reason for the loss of interest as soon as possible and correct the situation.
Customer Satisfaction Index (CSAT)
This indicator gives an idea of the benefit of using our database how satisfied consumers are with the company's product. Possession of such data allows marketers to improve the quality of work with clients. The most productive way to identify consumer satisfaction with the company's products is a direct question. The answer to it can be obtained in the form of a review or a survey.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Tools for visualization and analysis
Working with large volumes of data requires the use of special systems:
Web analytics tools such as Google Analytics and Tag Manager, Yandex.Metrica. They collect data on how users behave on websites. This information is stored on certain resources, which allows marketers to use them for analysis.
End-to-end analytics tools such as Roistat, Alytics or CoMagic. They show the effectiveness of an advertising campaign. These tools track the entire consumer path from clicking on a link to selling a product.
Big Data technologies . Convenient for working with large amounts of data. They collect, sort and store all the information of interest.
Big Data sphere
CRM . Aimed at sales automation. Convenient for evaluating the results of marketing projects.
Data visualization services. Provide information on the effectiveness of advertising campaigns and the overall state of the business using special tools – dashboards. The most popular of them are: Chart.js, Timeline, ZingChart, etc.
All these systems eliminate routine processes and automate them, which allows the company's resources to be redistributed and directed towards solving other problems.